Step 1: Using the GA4 Setup Assistant

The first step in the migration process is to use the GA4 Setup Assistant in Google Analytics. This assistant will create a new Google Analytics 4 property and establish a connection to your existing Universal Analytics property. Follow these steps to get started:

In the bottom of the navigation, click on "Admin"

• Log in to Google Analytics and select the property that is currently linked to your Webflow site.
• In the bottom of the navigation, click on "Admin" and look for the GA4 Setup Assistant under your property settings.
• Click on "Get Started" in the GA4 Setup Assistant. You will have the option to enable data collection using existing tags. This will bring over the connected tags from your Universal Analytics property to the new GA4 property.
• Once you have made your selection, click on "Create Property" to create and connect the new GA4 property.
• After creating the property, you will be directed to the setup checklist for the new property. Take a moment to review the optional checkpoints and customize them according to your needs.

Start the GA4 Setup Assistant

Step 2: Copying the Measurement ID

In this stage, we will copy the Measurement ID from the newly created GA4 property in Google Analytics. Follow these steps to proceed:

• Access the setup checklist for your GA4 property and navigate to the "Data Streams" section.
• Click on "Web" to open the Web data stream for your property.
• Once you have accessed the data stream, locate the Measurement ID and click to copy it to your clipboard. This Measurement ID will be used to update your Webflow site.

Navigate to the "Data Streams" section.

Step 3: Updating Your Webflow Site

Now that you have the Measurement ID, it's time to update your Webflow site to use the new GA4 property. Follow these steps to complete the update:

• Log in to your Webflow account and go to the site that is linked to your GA4 property.
• In the site settings, navigate to the Apps & Integrations tab and locate the Google Analytics section.
• Remove the existing tracking code for the old Universal Analytics property.
• Paste the Measurement ID that you copied from the GA4 property into the Google Analytics section.
• Save your changes and publish your Webflow site to apply the updates.

Paste the Measurement ID that you copied into Webflow

Step 4: Testing and Validation

Once you have updated your Webflow site with the new Measurement ID, it's important to test and validate the connection to ensure everything is working properly. Follow these steps to test your setup:

• Open Google Analytics and navigate to the Reports tab for your GA4 property.
• Verify that you are viewing data for the correct property by checking the property name.
• Go to the Home section and access the Realtime data to see if any user interactions are being tracked.
• Test the tracking on different devices or ask a colleague to perform actions on your site to verify that the data is being recorded accurately.
• If you encounter any issues or the data is not showing up, double-check that the Measurement ID was correctly pasted into your Webflow site and that your site has been fully published.

Access the Realtime data to see if any user interactions are being tracked.

Realtime Monitoring

The Realtime Monitoring section allows you to track user activity on your website in real-time. You can see the number of active users, their geographic location, the pages they are currently viewing, and the events they are triggering. This information is valuable for monitoring the immediate impact of your marketing efforts and identifying potential issues or opportunities.

User Insights

The User section provides detailed information about your website's visitors. You can analyze demographics, interests, and behavior patterns to gain a deeper understanding of your target audience. This data can help you tailor your content, marketing campaigns, and user experience to better engage and convert your visitors.

Acquisition Reports

The Acquisition Reports section shows how users are finding your website and the effectiveness of your marketing channels. You can track metrics such as organic search traffic, paid search campaigns, social media referrals, and more. This information helps you optimize your marketing strategies and allocate resources to channels that drive the most valuable traffic.

Conversion Tracking

The Conversion Tracking section enables you to set up and track specific goals and conversions on your website. Whether it's a form submission, a purchase, or a newsletter sign-up, GA4 allows you to define custom events and track their success. By monitoring conversion rates and analyzing the user journey leading to conversions, you can optimize your website's performance and drive more valuable actions.